#321: David Thompson on building a strong employer brand and integrating it in the organization

"Companies are realizing the importance of offering more than just salary and benefits to attract top talent. Building a strong corporate culture and clearly communicating it to potential employees is crucial."

We are honored to have David Thompson, an Employer Branding Consultant and Director, on the newest episode of The Shape of Work podcast. Join us to hear what he has to say about employer branding.

Before starting his solo endeavor as a branding consultant and director, David worked with Cogito and ThirtyThree. He has a strong presence in the field of employer branding.

Episode Highlights:

• Why Employer Branding is important
• Who is responsible for employer branding in an organization
• What candidates look for in a good employer branding

Follow David on Linkedin

Produced by: Priya Bhatt
Podcast Host: Archit Sethi

About Springworks:

Springworks is a fully-distributed HR technology organisation building tools and products to simplify recruitment, onboarding, employee engagement, and retention. The product stack from Springworks includes:

SpringVerify— B2B verification platform

EngageWith— employee recognition and rewards platform that enriches company culture

Trivia — a suite of real-time, fun, and interactive games platforms for remote/hybrid team-building

SpringRole — verified professional-profile platform backed by blockchain, and

SpringRecruit — a forever-free applicant tracking system.

Springworks prides itself on being an organisation focused on employee well-being and workplace culture, leading to a 4.8 rating on Glassdoor for the 200+ employee strength company.

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