#395: Jennifer Carnahan on how the state of women have changed in the leadership levels

“When you become a new business owner, you can do as much research and write the best business plan in the world. But once you get into the real world, in the process of starting a business, you're just going to hit road bumps that you don't even know are going to exist.”

We are honoured to have with us Jennifer Carnahan, Founder and General Manager at Primrose Park in the newest episode of The Shape of Work podcast. Join us to hear what she has to say about the idea behind starting Primrose and inclusivity in the organisation.

Jennifer did her undergraduate from Syracuse, New York. And then, she spent the first five years of her career working in sports marketing for Major League Baseball teams, the Florida Marlins, Los Angeles Dodgers, and then an NBA team, the Minnesota Timberwolves. And then got her MBA from the University of Minnesota and worked for some of the top global consumer giants like McDonald's Corporation, General Mills, Swarovski, and also a B2B company called Ecolab. She later founded her first business, a retail store, Primrose Park. And within the first couple years of doing that, she had opened three new businesses, and started building a mini retail empire.

Episode Highlights

• Jennifer talks about the idea behind starting Primrose Park
• Jennifer shares how the Covid has impacted her business
• How has the state of women changed, especially at the leadership levels?
• Jennifer’s key takeaways from the various countries she has visited
• How does Primrose make sure that it comes out as an inclusive organisation?

FollowJennifer on Linkedin

Produced by: Priya Bhatt
Podcast Host: Archit Sethi

About Springworks:

Springworks is a fully-distributed HR technology organisation building tools and products to simplify recruitment, onboarding, employee engagement, and retention. The product stack from Springworks includes:

SpringVerify— B2B verification platform

EngageWith— employee recognition and rewards platform that enriches company culture

Trivia — a suite of real-time, fun, and interactive games platforms for remote/hybrid team-building

SpringRole — verified professional-profile platform backed by blockchain, and

SpringRecruit — a forever-free applicant tracking system.

Springworks prides itself on being an organisation focused on employee well-being and workplace culture, leading to a 4.8 rating on Glassdoor for the 200+ employee strength company.